Monday, May 11, 2009

You can't outsource creativity!

"But as he points out, you can't outsource creativity." Daniel Pink author of A Whole New Mind
Full story here: Why right-brainers will rule this century

It is good to hear that I have job security.

Creativity IS a huge headache to try to outsource.

Not to mention outsourcing creativity is also far from efficient and cost effective. Don't believe me? Try it! By the time you go back and forth with "Leroy" and his team from India a few dozen times (trying to communicate your idea), and then re-do (what feels like) a few hundred design proofs/submissions, you'll find you could have completed 10 different campaigns in-house.

I've always said that there is no such thing as "job security" in today's global economy. Every job I can think of can be affected or replaced by advances in technology. So the closest thing there is to real "job security" is to stay on top of technology — AND be creative at it.